Video Length Can Be Increased to 10 Minutes on TikTok

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Photo: Chesnot (Getty Images) – Following an initial focus on 15-second video, TikTok is now expanding beyond the short-form material it had started with. TikTok, the once-short-form video sharing site, has grown up. On Monday, the firm informed TechCrunch that it was increasing its maximum video length upload to 10 minutes, a huge increase from the prior restriction of three minutes. Reaction videos and long-winded rants are taking their place as the new rage in online video consumption.

A TikTok spokeswoman confirmed the extended video length restriction, adding the company believed it would “unleash even more creative possibilities” for TikTok producers in a statement provided to Gizmodo.

With this newest, and maybe the most significant, shift, TikTok has shifted away from the limits of brief content. As of last July, TikTok’s video length cap was raised from 60 seconds to three minutes. It wasn’t long after then that the business began testing five-minute movies with a select group of users, but it held off on making the function generally available to everyone. It’s worth noting that the app’s original video limit was 15 seconds when TikTok debuted in 2016.

In contrast to other social media businesses, TikTok has decided to experiment with longer and longer content. There have been a number of TikTok clones developed by Youtube, Instagram, and Snapchat in recent years in an effort to get some of the younger people that TikTok has attracted.

Mark Zuckerberg, CEO of Meta, made a point to emphasize the popularity of Reels, Instagram’s short-form TikTok-like feature, during Meta’s fourth-quarter earnings call. The “fastest-growing content format by far,” as Zuckerberg put it, is “Reel. At the end of the fourth-quarter results call, the CEO of Facebook, Mark Zuckerberg, referenced TikTok by name five times.

TikTok’s increased maximum video upload restriction may put it in direct rivalry with more established video-sharing services like YouTube and Vimeo. In the long run, it might boost TikTok’s global popularity, which now lags behind those of social media giants like Facebook and Instagram.

It’s also possible that TikTok’s new longer videos might put the company up to even more scrutiny regarding content moderation, which, so far, has focused on sites that carry longer-form material.