techno.rentetan.com – Ads with more precise targeting will appear on more screens, which is the exact opposite of what anybody wants. You are the product when you don’t pay for anything on the internet, and this is well-known. Companies like Facebook function in this manner: For every time you check in to see what your friends/family/exes are up to, you pass up your personal data to the corporation and that data is then used by them to target you with advertisements throughout the site. Because it’s free, we’ve learned to expect this.
Even if you shell out hundreds of dollars for a new piece of technology, you may find yourself the end user regardless. TVs are a good example.
Earlier this week, LG unveiled a new service for marketers that claims to deliver customized adverts to the company’s millions of linked devices in homes throughout the nation. Advertising on your connected TV is nothing new, but the data the business intends to provide advertisers include, for example, the ability to target viewers by particular demographics or the ability to correlate a TV advertisement view to an in-store purchase down the road.
LG’s microtargeting doesn’t sound any different from what Facebook or Google would provide if you switch out a TV screen for a computer screen. That’s what I’m trying to get at.
There was $490 billion in online ad expenditure at the end of last year, which will continue to rise as more marketers hunt for new methods to monitor and target their customers online. Traditional TV ad spending, on the other hand, has fallen off a cliff since its 2016 high. In order to reclaim ad money that the internet has stolen, those in the television industry, such as LG, are employing all the tools at their disposal.
It seems to be working, too. While conventional TV ad spending has declined, LG and other firms’ digitally linked TVs have seen an increase in ad spending. A recent Shopify integration announcement by Roku, for example, allows shops to target TV viewers with more advertisements for more of their items. Amazon has launched a new beta platform that allows networks to advertise applications, movies, and TV episodes to users directly from the device’s home screen. And I’m sure Samsung TV owners don’t need me to remind them of the barrage of advertisements that bombards their gadgets from every direction.
In addition to being an annoyance that no TV viewer wants, these adverts have their own privacy concerns. Advertising on Facebook and Google is based on a decade’s worth of infrastructure. However, new technologies like “CTV,” or connected television, seem to be quickly catching up to their more established counterparts. Other adtech providers are now developing methods to tie your in-app behavior to what you watch on TV, or the billboards you walk by, with what you see on TV. Regulations like the CPRA and GDPR are mostly meant to manage your data on the web, not on television, for whatever reason, but this kind of technology generally avoids such privacy snafus.
We shouldn’t expect to hear much from lawmakers on how to protect people’s television data for the time being given how poorly these and other legislation is protecting people’s personal information. Because of the possibility for billions in revenues, along with a lack of proper regulation, we’ve learned that not only are there more commercials, but they’re also more obnoxious. No matter how much you spend on a new television, odds are excellent that you’re the product of your own gaze.
However, you may escape this inferno of ads by going through some additional hoops you’ll have to go through. It’s possible to utilize an ad-free set-top box, such as an Apple TV, to access applications if you have a smart television that is connected to the internet. Sure, a smart TV is a breeze to use, but the price in terms of personal data collection might be prohibitive.