Google’s strategy for Google TV is quite similar to Apple’s

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With a few updates, your Google TV might become a smart home center and an alternative to the Fitness+ app. .Image: Google – It’s possible that your Chromecast may eventually serve as both a smart home hub and a fitness trainer. There is no doubt that Google has been trying to get inside your living room for a very long time. Since its initial introduction in 2010, Google TV has undergone a number of rebranding attempts, but it has managed to establish itself as a leading streaming service. And it’s not going to stop there: Google is looking to go farther than merely providing you with suggestions for what to watch and allowing you to cast your favorite episodes.

Rob Caruso, director of product management for Google TV, said in an interview with Protocol that the company plans to make Chromecasts and other Google TV devices more competent this year, beginning with smart home and fitness interfaces. While Apple’s set-top box is costlier than its rivals, it acts as a hub for HomeKit-enabled devices and interfaces with the Apple Watch for Fitness+ streaming fitness sessions.

A majority of active streaming devices still run on Android TV, and Caruso has confirmed that Google would continue to support this platform, which is currently in use.

Caruso told Protocol that “Android TV is still out there and it is still deployed, and it is certainly still supported.” Those who own older devices will be pleased, although Android, which Google TV is built on, isn’t renowned for speedy software upgrades.

More closely working with content producers will help Google create an all-in-one TV streaming search. It’s a tried-and-true tactic right out of Google’s search engine playbook. However, in order to achieve its objectives, it will need the involvement of other third parties. For example, Netflix is a popular streaming service that does not allow users to add titles to their watchlists. You can get a notice when something you’re interested in becomes available on Google TV, which is a nice advantage for a Google TV user like myself.

“I believe we’ll see some nice changes and developments in the coming months with not only Netflix, but with many partners,” added Caruso, who actually joined to Google in August following a spell at Netflix.

No surprise that Google is considering a Fitbit integration for Google TV, given the company’s stake in the wearable tech company. Protocol spoke with Caruso, who said it’s a “large field of investigation.” To see whether Google uses Fitbit’s on-demand courses (accessible in the Fitbit app with a premium membership) or creates a new Peloton or Fitness+ rival, it will be fascinating to watch what happens.

The smart home may be Google TV’s last piece of the jigsaw. A smart home standard is on the horizon that promises to unify them all, which makes sense. With the help of Google, Android phones might be better integrated with smart devices, such as computers. Whether this goes beyond Google’s extended Fast Pair function, which allows Android handsets to connect to the network like a smart hub, is unknown at the moment. Similar to the SmartThings platform plan outlined by Samsung.

With 110 million monthly active devices and hardware partners like TCL selling 10 million Google TV sets a year, Google TV’s user counts are increasing.

The issue is whether or not Google can provide a compelling application for their gadgets beyond just viewing television. There’s a chance, though, that the finest search engine for couch potatoes will be enough to keep consumers engaged. Google TV’s new capabilities won’t be available any time soon, although Caruso teased that they may arrive “sometime later this year.”