Netflix’s Squid Game, which cost $21.4 million to develop, is expected to be worth $900 million

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Photo: Giuseppe Cacace / AFP (Getty Images) – According to reports, 87 million people watched the entire performance from beginning to end. A peek at Netflix’s program data, which is typically kept under lock and key and not accessible to the public, has revealed fresh details about what the popularity of the South Korean drama Squid Game means to the corporation. In a nutshell, there will be a lot of money and a lot of people who will stick around until the finish.

Bloomberg reported on Sunday that Squid Game will produce about $900 million in value for Netflix, using private statistics from internal Netflix documents. This figure does not represent sales—Netflix does not sell individual series—but rather the unique method in which the business calculates a show’s impact to its bottom line depending on how many users have seen it.

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The figure is amazing on its own, but the fact that the event only cost $21.4 million to produce makes it even more incredible. According to some industry insiders, making Squid Game in the United States would have cost five to ten times more since top talent commands top pay and companies must adhere to union production restrictions.

Bloomberg’s investigation also gave a thorough look at information that the press, investors, Hollywood, and even program producers have been clamoring for for years.

For example, while Netflix occasionally discloses information about how many people watched at least two minutes of a show, it does not share how many people watch more or how many people finish an episode. At least, that’s what it’s been up to this point.

According to Bloomberg, 89 percent of viewers who started watching Squid Game finished watching it for at least 75 minutes. This implies that there will be several episodes. For context, in the first 23 days of the show, 132 million people watched at least two minutes.

According to the source, 66 percent of viewers, or 87 million individuals, have finished watching the show in the 23 days after it premiered. According to Bloomberg, people have watched Squid Game for a total of over 1.4 billion hours.

The data is eye-opening, and it will almost certainly drive Netflix’s desire for more foreign programming, as well as encourage other studios to search for strong series outside of the US. This makes me pleased as a lover of both K-drama and overseas shows. There are so many incredible series being produced all around the world, and I’m grateful for the ability to see more of them on popular streaming services.

Netflix isn’t overjoyed. Bloomberg, on the other hand, made secret internal data public. Bloomberg was warned by the company’s counsel that publishing the material in the papers would be improper.

“Netflix does not share these metrics outside of the company and takes substantial efforts to keep them private,” the attorney told the publication.