Amazon is developing a smart refrigerator that can detect what you’re eating

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Photo: David Becker / Stringer (Getty Images) – Amazon wants to know what you’re eating in addition to your face, voice, fingerprint, and house blueprint.

Amazon is apparently working on a smart refrigerator that will be able to follow your purchasing patterns, anticipate your food choices, and give you health and nutrition recommendations you didn’t ask for.

Insider rumored on weekday that the new fridge—dubbed the not-at-all-ominous Project Pulse internally—uses a number of constant computer-vision technology that powers Amazon’s cashierless outlets. The good fridge’s technology are going to be able to keep track of your food inventory and warn you once a product has reached the top of its periodstill as assess once you are running low on specific merchandise thus you’ll be able to purchase them from—where else?—Amazon contemporary (or maybe your native Amazon-owned Whole Foods Market).

While Amazon has been increasingly focused on developing its own products of late, it is reported to be in negotiations with a number of big consumer electronics companies about collaborating on the refrigerators. Amazon’s foray into the home appliance industry would pit it against big-name merchants like Samsung, LG, and General Electric, all of which are sold through its online platform.

Amazon’s smart fridge project is the latest in a long line of initiatives aimed at supplying massive amounts of data to the company’s ever-expanding home monitoring dragnet. This year, at the company’s annual September hardware event, executives announced Astro, a mobile home assistant meant to recall your house’s floor layout, down to the rooms where your children sleep.

Although Amazon is adept at disguising these breakthroughs as innocuous home technologies that make your life simpler, their potential to undermine privacy while flying under the twin flags of “convenience” and “home security” should not be overlooked.

While no pricing or release date for Project Pulse has been announced, unnamed sources informed Insider that the price will be “hefty,” considering the relative complexity of the technology involved. Upper-income households that already subscribe to Amazon Prime are said to be the target audience.