Now it’s Amazon making TVs

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Image: Amazon – The company connects its virtual assistant operated by voice, Alexa, into its first in-house intelligent TVs.

The new Fire TV line-up that now includes the company’s first branded TVs in the US was debuted by Amazon on Thursday.

Amazon will sell two lines of Amazon-built smart TVs, the Amazon Fire TV Omni and the 4-series Fire-TVs that will use Amazon’s own Alexa-far-field speech technology and 4K Ultra HD image quality, to make new options accessible exclusively on Best Buy and Amazon from October.

In addition to TVs, Amason has also announced a 4K Max update to its FireTV stick, a quad core 1.8GHz CPU and 2GB of ram, which has 40 percent more power than its predecessor to make programs start faster and navigation more smooth.

In the past, Business Insider revealed that Amazon launched a US television channel, a project that sources close to the company have been maintained for almost two years as “a close secret.’ Although Amazon has sold TVs from other fabricators for a long time, and they are preloaded with its Fire TV software, the new offerings mark Amazon’s first branding on the back of its devices — and the first time Amazon has directly competitive own TV line with those of other fabricators, such as Samsung, LG, and Sony that sell their products I Sony.

“The smart, readily available power of far-flung Alexa and Fire TV’s forward content approach to entertainment is what a telephone can do,” said Daniel Rausch, Vice President of Amazon Entertainment Devices and Services. “This TV is built with our two best known experiences. “More quick, easier and more natural is the fact that our new Omni Fire TV series smart TVs, with hands free access through Alexa.”

The $410 Fire TV Omni Series, which supports HDR10, HLG and Dolby Digital Plus, is available in 43-, 50-, 55-, 65- and 75-inch sizes. Both major models also boast “a narrow bezel that fits smoothly into your home decor” and additional support for Dolby Vision.

The Omni Series also features smart home integrations, such as live views, that will allow you to uninterruptedly watch your shows while checking your smart home cameras. Amazon claims it’s also going to launch a brand new smart home dashboard sometime later this year that allows you to observe and adjust linked smart devices across your home.

For those on a budget, 4 K Smart TVs with affordability are available from the Amazon Fire TV 4-Series. Starting at $370, the range includes 43-, 50- and 55-inch versions, and offers many of the same intelligent household and Alexa capabilities offered by the Omni Series (although you will have to access them remotely, because Alexa does not integrate into the television itself).

Those Alexa voice controls themselves also receive an update that facilitates and dynamics content selection. A unique list of TV series and movies is available for viewers with the phrase “Alexa, What should I Watch?” that launches in beta later this year with the ability to tailor their search according to genre, star and more. In addition to this, “Alexa, play something by Netflix” will launch a selection of cherry-picked films or TV shows from the popular Fire TV streaming service (that feature is slated to roll out sometime this fall).

The whole price and availability list is as follows:

It is offered in 43-inch, 50-inch (510 dollars) and 55-inch (560 dollars) variants, the Fire TV Omni Series. The Dolby Vision Fire TV Omni Series can be delivered in the 65-inch ($830) and 75-inch ($1,100) versions.

The four-series Fire TV is offered in 43-inch ($370), 50-inch ($470).

Fire TV 4K Max is available for $55 in the United States.