QR Codes Menu Are Everywhere—and Track You More Think

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Photo: Stefanie Loos (Getty Images)

techno.rentetan.com – While some companies confirm that they do not sell the data that they collect, there is nothing that stops them from sharing this data.

You may have noticed another addition to the postwarantine decor if you are back to the restaurants and bars that have recently reopened in your neighborhood: QR codes. Everywhere. And the quiet tracking and targeting that you do, since they have become more ubiquitous on the dining scene.

The new New York Times analyzes the ability of those QR codes to collect customer data, suffice to produce the so-called “full online tracking system” by the senior policy analyst, Jay Stanley, who remembers who you are every single time you sit down for meal, according to the New York Times.. Although the data contains very interesting details, such as your order history or contact information, there is nothing to stop this data from being passed on to whomver the company wants.

The QR codes are essentially squared pixels, which store certain data — such as the restaurant menu and a coupon in a certain shop. The QR codes are not in the initiated ones. Most phones have either QR code readers integrated into their cameras or similar programs that are available for download through a third-party app, making it simple to retrieve that information by waving your phone’s camera over the code for a second or two. Because they are a tactile means of sending information, they have been taken over by restaurants and retailers. And although for many good reasons it’s divisive, most companies seem to agree to stay here even once the COVID-19 crisis is over.

But as Times points out, these small pieces of technology are not as harmless as they might seem at first. Besides the storage of data such as menus or drink optionen, the QR codes are frequently designed to pass on certain information about the person who first scanned them – such as their phone or email number, as well as how often the user can scan the code. This data collection has some advantages for restaurants using the codes (they know who their repeat customers are and what they might order). The only problem is that we don’t actually know where this data is going.

The Times spoke with two different companies in their report; Mr. Yum, who offers digital menus to track the purchase history of a client while visiting restaurants and Cheqout, which allows users to order and pay directly on their telephones for their meals. Both claimed they did not currently sell to any third party data brokers any of the data they collect—which contained customer names, telephone numbers, and payment information.

And since the US privacy law is miles behind the average data collector, nothing really stops them from sharing whatever data they like, with whomever they want. Where enough of this information ends up in the wrong hands, more sinister ways could be easily used. That is enough to make the next time you go out to eat a paper menu.