The OnePlus merger with Oppo could be the end of Android devices

by -
The OnePlus may be positioned to be an even bigger player with Oppo’s backing.
Photo: Sam Rutherford / Gizmodo – OnePlus risk losing its scrappy identity with its sights set on expansion. The “platform of choice” is an over-used description of Android, but what happens if the choices are all exactly the same? The recent news that OnePlus is headed toward “deeper integration” in the Android smartphone scene with its parent company in overseas Oppo.

Google and Samsung offer pretty popular android handsets, but OnePlus had a nice place to make Android handsets more affordable but stronger. Android enthusiasts, in particular, considered OnePlus devices not only to take the impression, but to turn into a bleeding edge, that Google Nexus devices once had before. In recent years the management of the company has changed. His flagship models graduated in Samsung prices and with an eye to expansion introduced the most inexpensive North models. What will happen to the last Android niche brand with Oppo in the driver seat?

Don’t extend to startup

The original OnePlus title was #NeverSettle, when the company was just starting, because you should have the highest value for money as a consumer.

OnePlus began as a small phone maker, requiring users before buying the device to enter a lotter. The strategy provided the phone brand with an air of exclusivity. I remember talking about his OnePlus One with someone in line—his friend persuaded him to take his invite so that he could get a hand on what many considered to be an impressive device. It had a Snapdragon 801 processor for 300 US dollars, a 3 GB RAM processor and a storage capacity of 16 GB.

In 2015 OnePlus co-founder Carl Pei told VentureBeat of the method by which the company could choose the best features for the smartphones, which were then competitively priced.

Since then Pei has left the company to pursue a company known as Nothing. But ‘Never Settle’ is a phrase continued by OnePlus – you see that the new phones splash across the screen. However, to grow his business, he needs to begin to settle down. After all, if you are not properly grounded, you cannot set roots.

OnePlus dropped a major flagship every year for several years and then progressed to three main models every year: two flagships out of the gate and a T-set model to satisfy upgraders in the middle of the year. It was not, however, a viable growth strategy. As the market share of OnePlus remains larger in the U.S., the company has begun to expand its smartphone models. It is more aligned with a company that wants to move more phones than keep them exclusive. This is a move.

Great phones, Great dreams

The extremely affordable Nord N200 5G is an indicator of OnePlus’s business strategy.
Image: OnePlus

The value of a OnePlus smartphone has always been an impressive spec package. However, in recent years this value has dissipated as the flagship prices for OnePlus phones now match Samsung’s. Admittedly, OnePlus has tried to add value with such things as the combination of a Hasselblad camera, a 5G connection and a stunning battery life. But these features are premium for a thorough crowd.

Several mid-tier OnePlus phones, including the $240 Nord N 200 5G just announced in the United States, have been affordable since. This is a similar strategy to Motorola’s Moto G series, which you can buy in a range of settings at different prices. You even get good ratings for their value and performance with Samsung’s Galaxy A smartphones. With this type of smartphone expansion in the outside world, Oppo has achieved similar success and has the financial support to pursue the same strategy with The OnePlus brand.

Don’t wait for any major changes—yet

On Android updates, OnePlus has had a furious record. The Android version of this smartphone is known as the Oxygen OS. Although the company did well to add value to Google’s device experience, it was not the best way to update the software on time. Software is an absolute priority if you are a prominent factory trying to get people to use your devices. This is why Samsung fanfare about supporting its devices for up to three years.

Since OnePlus joins forces effectively with its cash pad, we hope that some of its update delays will be resolved. The current CEO of the company, Pete Lau (former CEO of Oppo), expressed optimism about how the merger would have a positive effect on the brand in an announcement during OnePlus Forums.

“We are going to have a lot more resources to produce even better products for you through this deeper integration with Oppo,” he added. “It will also make us more efficient to, for example, provide OnePlus users with faster and more stable software updates.”

Moreover, a major change in the software on OnePlus devices is unlikely to occur. OxygenOS retired overseas, but Lau said, “OxygenOS will remain the global OnePlus device operating system outside China.” There’s a major esthetic update on Oxygen OS on the horizon, and probably matches Android 12.

OnePlus still is a small brand that plays in a sandbox with established giants in its very essence. It contributes to a giant global company such as Oppo. OnePlus can even become one of the few Chinese brands in the US – a market which has prevented a rival from Oppo’s other countries – Huawei. It remains to be seen whether this removes OnePlus’ original scrapping. The end result could be a well-resourced brand that can offer more choice for Android users – or could make it a stop for a former smartphone manufacturer that’s lost its way ever since.